Rita created Charms by Charlotte to bring the idea of a solid hair tie that could also be used as a fashionable bracelet to the US market. Inspired by high end fashion designer hair ties and small European boutique hair ties, Rita was encouraged by family and friends to introduce her own hair ties. After a few trials and errors, the hair ties and charms not only looked stylish, but they also got raving reviews from everyone that tried and used them. Charms by Charlotte would love to be your go to company for fashionable and strong hair ties that are gentle on your hair and will keep that ponytail in place. Charms by Charlotte hair ties are cute and stylish accessories for every age!