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We started with zero cash in the bank. We went from idea to launch, launching 50 units of our first prototype made by a local fashion college student. Two days later were sold out with 4 stars reviews. But we knew it could be better. So we talked with our customers. With their feedback, we improved the design, with the profit made, we placed a new, improved order. We repeated this loop for a full year...while scaling production so we could try to keep up with demand. The result is the product you see before you today. Tested on over 500 women (and some men), we made sure it worked! Short hair, long hair, super straight hair, curly hair, wigs, weaves, extensions.
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We started with zero cash in the bank. We went from idea to launch, launching 50 units of our first prototype made by a local fashion college student. Two days later were sold out with 4 stars reviews. But we knew it could be better. So we talked with our customers. With their feedback, we improved the design, with the profit made, we placed a new, improved order. We repeated this loop for a full year...while scaling production so we could try to keep up with demand. The result is the product you see before you today. Tested on over 500 women (and some men), we made sure it worked! Short hair, long hair, super straight hair, curly hair, wigs, weaves, extensions.
