SMPL creates functional snack bites made with balancing adaptogens and organic superfoods for improved overall well-being. Launched in August 2019, SMPL has seen fast growth with over 100+ health and wellness retailers, such as Erewhon, Equinox, Urban Outfitters, Bloomingdale's and more. SMPL can help elevate any retailers' snack assortment, including Finer Grocers, Hotels, Spas, Cafes, Cruise Ships and more.