KeraHealth Beauty Thru Wellness is a brand that has grown organically- considering the needs of our community, supplying health-driven solutions to common beauty issues. As an ex Elle magazine editor, I was privy to the latest beauty innovations on the market, so understood market trends and consumer needs. I am convinced the best beauty results are achieved through diet and supplementation, hence the ‘beauty thru wellness’ concept. I chose to start by addressing the issue of hair loss as something I suffered from personally- as do millions of people across the world, yet had never found any effective, natural solution. Our hair category has grown from supplements to our Follicle Hero Care system (shampoo and conditioner) and most recently our Follicle Hero Grow Strong serum. Smooth Curves opened our ‘Body’ category, helping improve the appearance of cellulite and boosting immunity. Today’s consumer is increasingly health and wellness aware and seek natural, drug-free products that englobe the concept of both the physical state of health and mental state of wellness. Our products contain naturally sourced, drug-free, clinically tested ingredients including powerful botanicals for stress adaptogenic, immunity-boosting and antioxidant support, providing both beauty and wellness benefits. One could label my story from ‘Fashion week to factory floor”, but as a team, we are confidently proud of our products and the positive effects they have on our community’s wellness and beauty