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Root wholesale products

Root wholesale products

Root wholesale products

Root wholesale products

Shop Root and other independent brands on the Faire wholesale marketplace.

Shop Root and other independent brands on the Faire wholesale marketplace.

Shop Root and other independent brands on the Faire wholesale marketplace.

Shop Root and other independent brands on the Faire wholesale marketplace.

Sign up to shop

About Root

About Root

About Root

About Root

About Root

Founded in 2013, Root is an eco-beauty brand founded by Krista Dolash in Waverly, Iowa. Our goal is to make the highest quality natural & organic beauty products anyone can wear & everyone can afford. Healthy & safe makeup shouldn't be a luxury. All of our products are made in the USA with natural, skin-loving ingredients & no fillers. Our products are also vegan & gluten-free without the steep price tag or loss of quality. We challenge ourselves daily to make the most fun, trendy & truly effective products that you will adore whether or not you need products for sensitive skin. What started as a hobby in Krista's kitchen expanded into an extensive line of nontoxic makeup & beyond. When Krista became pregnant with her third child, she began researching the ingredients in everything she used & quickly realized her makeup products being marketed as 'natural' were from from it. So, she took matters into her own hands & made products she could actually trust. Today, Root is a growing e-commerce brand with one retail location at our headquarters in Waverly, Iowa. We make an manufacture 90% of our products in-house in our very own Pretty Lab. Keeping our lab in-house, we know our quality if superior, & we are obsessed with perfecting every single product that leaves the Pretty Lab.

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