I started SwaddleDesigns with a desire to help new parents learn how to calm and comfort their newborn so everyone could get more sleep, and do so safely and with style. My mission continues to be to create beautifully designed, high quality, socially responsible baby essentials that new parents need and love to use. There is tender emotion around the birth of a baby, and I am sensitive to that as a mom and as a nurse when I choose my color palettes and hand sketch my designs. There are sweet stories that inspire each of my prints and designs. Our baby essentials are made from premium fabrics for softness and durability. Our teams are experienced and skilled sewists and strive to deliver high quality craftsmanship. I believe the things you use every day should bring you pleasure and joy, and that is especially true for new parents. Warm regards, Lynette