Laurel Denise has been in business since 2005. Originally selling an extensive line of inspirational jewelry featuring Laurel's handwriting, the company has recently decided to focus mainly on paper and planner products with yearly limited jewelry releases. The Laurel Denise planner design launched for the first time in 2008 at the National Stationery Show. In 2012, when Laurel started a family, she streamlined her business into offering only jewelry. In 2020, at home with her family, a pandemic host family, and her team of 5 quarantining in their homes across Charlottesville, Laurel realized that what she really needed to organize the chaos was her planner system. She relaunched, sold out of the 2021 version in months and hasn't looked back since!
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Laurel Denise has been in business since 2005. Originally selling an extensive line of inspirational jewelry featuring Laurel's handwriting, the company has recently decided to focus mainly on paper and planner products with yearly limited jewelry releases. The Laurel Denise planner design launched for the first time in 2008 at the National Stationery Show. In 2012, when Laurel started a family, she streamlined her business into offering only jewelry. In 2020, at home with her family, a pandemic host family, and her team of 5 quarantining in their homes across Charlottesville, Laurel realized that what she really needed to organize the chaos was her planner system. She relaunched, sold out of the 2021 version in months and hasn't looked back since!