Founded in 2016, Wear The Peace’s founders, Murad Nofal & Mustafa Mabruk, set out to create a brand that spreads awareness to the atrocities happening around the world and simultaneously gives back with every purchase. Wear The Peace is a brand that believes “Each one of us can make a difference. Together we make change.” Wear The Peace encapsulated this idea of “together we make change” into the brand by creating their Buy One Give One initiative and The All Profits initiative, which allows customers to directly make an impact on another human’s life just by purchasing from the brand.