Soho Blondes was founded in December 2021 by New York City haircolorist Giselle Luza. Our motto is “Feel your best, conquer the day.” Giselle’s goal with Soho Blondes is to extend the feeling of confidence that comes with a salon visit to our customers daily through chic and effective hair essentials. Our customers are stylish, ambitious, and invested in self-care.