Malibu Beach Gear came about because of necessity, to make life easier when we go to the beach or any outdoor activity. When I went to the beach, I was carrying cooler beach bags, pillows, towels, and blankets; going to the beach is supposed to be fun, not dragging all of this from the car or hotel. This was not fun, I said to myself there has to be an easier way to do this, so I went to the big box stores to see what they had, to my surprise, all they carried was everything you need for the beach, sold separately, no one had a product that had everything into one item. So we came up with a design that could be easily carried and had all you needed all in one, so now you have a sports bag with a cooler, a pillow, towel straps, and towel clips. The pillow can also be used for other outdoor activities, such as a stadium seat for concerts, or sporting events, with we came out with, was one bag for many adventures. When you go to the beach, you have your own sports bag, and she has her own sports bag. Life is so much easier now, how it should be—time to have fun again.