The Cure Skincare grew out of a love for nature, simplicity, and celebrating our bare skin. It was started by Nitasha Goel, who saw a need to provide clean, optimized skincare for people of all ages. As a skincare and beauty advocate herself, Nitasha wanted to create what she couldn’t find on the market as a consumer. The line started when she started to research the now famous ingredient, Sea Moss, which is used in 90% of The Cure collection. Sea Moss is a plant-based “collagen” that helps reduce fine lines and softens wrinkles. It has 92 of the 102 minerals your body needs, as well as vitamins A, B, C, D, E, and K, help balance our skins microbiome. We have one healthy body, and one planet to keep clean. The Cure is a natural skin care brand with a focus on sustainability, inclusivity, and effectiveness. Every ingredient that goes into The Cure products is selected for its effective properties. There are no fillers, perfumes, emulsifiers, or parabens used. The truth is, skincare does not need to be fussy, just functional. If we can’t make it better: we don’t make it.
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The Cure Skincare grew out of a love for nature, simplicity, and celebrating our bare skin. It was started by Nitasha Goel, who saw a need to provide clean, optimized skincare for people of all ages. As a skincare and beauty advocate herself, Nitasha wanted to create what she couldn’t find on the market as a consumer. The line started when she started to research the now famous ingredient, Sea Moss, which is used in 90% of The Cure collection. Sea Moss is a plant-based “collagen” that helps reduce fine lines and softens wrinkles. It has 92 of the 102 minerals your body needs, as well as vitamins A, B, C, D, E, and K, help balance our skins microbiome. We have one healthy body, and one planet to keep clean. The Cure is a natural skin care brand with a focus on sustainability, inclusivity, and effectiveness. Every ingredient that goes into The Cure products is selected for its effective properties. There are no fillers, perfumes, emulsifiers, or parabens used. The truth is, skincare does not need to be fussy, just functional. If we can’t make it better: we don’t make it.