The Jaase story began with a common passion for prints, fabrics and beautiful assemblage between a mother and daughter. They draw their inspiration from Australia's beautiful coastline. The Australian coast is famous for its perfect long stretching beaches, the relaxed, easy going “no worries” lifestyle of the locals, mixed with a multicultural influence with the boho free-spirited mindset where Jaase saw the light. In all parts of the business from manufacturing to marketing “Jaase is all about family”. We work hard to share a close connection with all of our resellers to make them feel part of our little Jaase Tribe.