This is not "pet food", this is FOOD. As with anything our pets eat, we believe that if we can't eat it, neither should they. So, we only use fresh Canadian human-grade ingredients and produce them in a human food facility. There is no "pet food" in our dictionary, only "food". Our mission is to create the world's most healthiest, most transparent, and one-of-a-kind food for your most loyal family members, and for you.