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Hi, I am Izhar Groner, the founder of Plantraw®. As a kid I saw family members gaining weight and getting sick with the modern-day scourges of high blood pressure, diabetes and heart disease. Determined not to go there, I studied everything I could about nutrition and health--from biology in college, to books, journals, and professional podcasts. As someone who used to crave refined carbs I had to find satisfying alternatives that I could stick to--real foods that I could indulge in without harming my body. For snacks, I would prepare for myself healthy treats which I couldn't find anywhere, and I used dates instead of sugar. Friends and family loved my creations, kept asking me for them, and were telling me that I should consider producing and selling them in stores. Since I cared about health, and wanted to improve people's wellbeing, this was exciting feedback. I decided to follow this passion and in 2016 I started Neoliv Foods, which later became Primeraw Foods, now Plantraw®. Before this venture I was in finance. I hold an MBA from NYU with majors in both finance and economics, and I am a Phi Beta Kappa graduate of Hofstra University, where I also took biology. And I am a graduate of Cornell University's Plant-Based Nutrition Program.
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Unlock wholesale pricing
Hi, I am Izhar Groner, the founder of Plantraw®. As a kid I saw family members gaining weight and getting sick with the modern-day scourges of high blood pressure, diabetes and heart disease. Determined not to go there, I studied everything I could about nutrition and health--from biology in college, to books, journals, and professional podcasts. As someone who used to crave refined carbs I had to find satisfying alternatives that I could stick to--real foods that I could indulge in without harming my body. For snacks, I would prepare for myself healthy treats which I couldn't find anywhere, and I used dates instead of sugar. Friends and family loved my creations, kept asking me for them, and were telling me that I should consider producing and selling them in stores. Since I cared about health, and wanted to improve people's wellbeing, this was exciting feedback. I decided to follow this passion and in 2016 I started Neoliv Foods, which later became Primeraw Foods, now Plantraw®. Before this venture I was in finance. I hold an MBA from NYU with majors in both finance and economics, and I am a Phi Beta Kappa graduate of Hofstra University, where I also took biology. And I am a graduate of Cornell University's Plant-Based Nutrition Program.
