About CJ's BUTTer©

Colorado, 2008. CJ, a typical at-home mom with three babies lived a happy life with her family. There came a time, however, when the youngest of the bunch started having problems with diaper rash. Having sensory issues and sensitive skin, he acquired a severe rash, and the difficulty treating the rash, compounded by the limitations of cloth diapers, left CJ frustrated and worried. Unable to find a product on the market that was safe for her baby's skin, safe to use with cloth diapers, and effective on his rash, CJ began researching ingredients that might work. After trial and error, she came up with the formula that is now known as CJ's BUTTer®. She tried it out, and her baby's rash disappeared by the next morning. That should have been the end of it, but it turned out to be only the beginning. CJ started meeting other cloth diaper parents that were experiencing similar problems. Thinking nothing of it, she sent them some of her balm, hoping it would help them, too. It wasn't long before they started requesting more. As the buzz grew about CJ's amazing product, so did requests to try it. Eventually, she realized she had a business. As time went by, her customer base and requests from retailers wanting to carry it multiplied. The business grew and then waned when COVID struck. Now being run by family, including some of the original BUTTer babies and husband, who all still use BUTTer, they are ready to remind the world about the versatility and effectiveness of CJ's BUTTer©!Read their story