About Trupure Organics®

About Trupure Organics®

About Trupure Organics®

About Trupure Organics®

About Trupure Organics®

Paulette Kaplan, founder of Trupure Organics®, has worked in and around the beauty industry for over 40 years. In creating TruPure she is consolidating the lessons of a career spent working with the world’s greatest beautify icons. It took four years for Paulette to perfect TruPure Organics products, passionately working alongside doctors and scientists. The result? A best-in-class, clean, natural, anti-aging line that provides visible results. Discovering The Skin Care Gap It was in the intense environment of publishing women’s fashion magazines, amongst the world’s most elite models, actors, photographers and beauty professionals that Paulette had her first masterclass in skin care. She observed their routines, and noted, over the decades, how they aged. Paulette observed vast differences between what these beauty icons did, and what her friends and family did back in Ohio. Poor skin care habits limited the impact of even the best products. Over the following decades, she observed this gap widen as science and technology improved, but marketing obscured what was really important. As time passed, she witnessed the cumulative impact of these differences in skin care - the celebrities who seem to age so much more slowly than the rest of us. Paulette sees this as unfair and unnecessary. She has devoted herself to bringing the results of her research, and the secrets of a lifetime of experience in the beauty industry, to as many people as possible. Read their story