About Wisconsin Up

About Wisconsin Up

About Wisconsin Up

About Wisconsin Up

About Wisconsin Up

Wisconsin Up: Celebrating the Heart of the Midwest 🌾🧀 Wisconsin Up was born from the friendship of two Wisconsin natives who grew up together in southern Wisconsin, sharing a love for everything that makes this state special. From the rolling farmlands to the lively local culture, we wanted to create a brand that captures the spirit of our home. Our roots run deep, and we’re passionate about celebrating Wisconsin’s hardworking people, natural beauty, and, of course, the best cheese in the world. 🧀 At Wisconsin Up, we create high-quality, locally-inspired apparel and accessories that represent the essence of Wisconsin living. Each item is designed with care, combining rustic charm with modern style—perfect for anyone who embraces the Midwest lifestyle. Whether you’re cheering on the Packers, hiking through the Northwoods, or enjoying a cozy weekend at the cabin, our products let you wear your Wisconsin pride proudly. As small business owners and lifelong friends, we’re dedicated to supporting our local community and bringing people together through shared love for our great state. For us, it’s not just about apparel—it’s about showing the world what it means to live life Wisconsin Up. 🍂Read their story