This story begins with our sensitive guy, Nola. This Frenchie may have been a beast on the trail, but bath time was always a struggle at our house. His sensitive skin meant rashes and an allergic response to most scents and ingredients. When we went looking for cleaner products, we were surprised to find most dog shampoos were made with skin irritants, non-biodegradable ingredients, and fillers – some products didn’t list all the ingredients at all! In the meantime, we switched him to a homemade aloe vera body wash and got to work. When you have a pet, you go out of your way for them. We just took things to the next level by creating our own brand of super clean and eco-friendly products. Noudle embodies all the things we couldn’t find for our pups. Each of our pet care products are made without harsh chemicals or fillers. They have also been formulated (and reformulated) by dog people, so you can trust our products to be clean, conscious, and accessible.