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Stryx is a cosmetics company engineered specifically for men to enhance confidence so guys can look, feel and perform their best. Our company was founded because our CEO woke up on his wedding day with a couple of pimples and was too embarrassed to ask his wife's makeup artist to cover them up. He realized that men shouldn't have to feel embarrassed about wanting to look their best! Our flagship product is a concealer tool designed for men both in formulation and product design to be simple to apply and discreet. It's designed to be in a guy's briefcase or desk without others knowing it's a makeup product. Stryx is the first cosmetics for 65% of our customers so not only are we creating the first great cosmetics brand for men, we are also opening up the cosmetics category to an entirely new consumer group.
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Stryx is a cosmetics company engineered specifically for men to enhance confidence so guys can look, feel and perform their best. Our company was founded because our CEO woke up on his wedding day with a couple of pimples and was too embarrassed to ask his wife's makeup artist to cover them up. He realized that men shouldn't have to feel embarrassed about wanting to look their best! Our flagship product is a concealer tool designed for men both in formulation and product design to be simple to apply and discreet. It's designed to be in a guy's briefcase or desk without others knowing it's a makeup product. Stryx is the first cosmetics for 65% of our customers so not only are we creating the first great cosmetics brand for men, we are also opening up the cosmetics category to an entirely new consumer group.
