About Pure by valerie

About Pure by valerie

About Pure by valerie

About Pure by valerie

About Pure by valerie

Pure By Valerie is the story of a liberation. It is the emancipation of femininity, that of the designer Valérie as a trans woman. Her personal journey, centered on a quest for identity, led her to create her own brand of natural, eco-responsible, committed, non-gendered and ethical cosmetics. Valérie worked in the world of publishing music and then in fashion alongside designers. This universe allowed him to rediscover himself. Since then, she has been posing as a trans model by showcasing her femininity with elegance. Committed and sensitive, Valérie sought cosmetic products in line with her values. In 2014 she had the idea to fill this need by creating her own range of cosmetics. Pure by Valerie is a committed French cosmetics brand. Its slogan: Unleash your Femininity is in perfect harmony with the values of the designer Valérie. The brand, in addition to being ecological, is inclusive and aimed at all genders. With the desire to break heteronormal codes, the dictates of beauty, Pure By Valerie advocates the liberation of femininity regardless of gender identity, its orientation. Pure By Valérie supports the LGBTQ+ community. Strongly committed against discrimination by making donations to associations such as “Sidaction”, “Le Refuge”. The brand also works with an ESAT (Establishment and Services of Assistance through Work) for the packaging of these products.Read their story