About Eace

About Eace

About Eace

About Eace

About Eace

WE LOVE GUM AND WE LOVE INNOVATION. THAT'S WHY WE STARTED EACE GUM. BEGINNINGS 2019 Eace Gum was founded by two young guns in 2019 (Asbjørn & Ziggi). They didn't know much about much - but had an idea to change chewing gum as we know it. They wanted to add more innovation to a category that had stood still for almost 40 years. They wanted to make chewing gum functional. THE DEVELOPMENT OF THE GUM 2019 But how to make chewing gum with features? Well, they didn't know that at first either. But after a long time of research and negotiation, they teamed up with a Danish pharmaceutical company with the right skills to make nutrient-rich gum. POWERFUL WEIGHT 2021 After a launch in 7 Eleven & Matas in early 2020, many other chains wanted to join the party in early 2021, and Eace Gum also started selling in the UAE. Today, Eace Gum has partnerships with more than 3,000 stores in 4 countries. ORKLA WANTED TO JOIN THE JOURNEY 2021 In 2021, another major milestone materialised. Scandinavia's largest distributor of branded goods, Orkla, had spotted Eace Gum. After a good and long dialogue, a dream partnership was a reality. Orkla bought 30% of Eace Gum and became a minority investor in the company. LAUNCH IN NORWAY AND SWEDEN 2022 Eace Gum launched in two new markets, so Norwegians and Swedes could also taste the world's best chewing gum. WHITE SMILE 2023 A partnership with one of the largest oral care companies in the world, Jordan*, resulted in a gum that's better than great.Read their story