West Coast Jewelry was born in Los Angeles, California in 2007. From the very beginning, our goal has been to offer affordable fashion jewelry for men & women. Over the past seventeen years, we've taken our passion for style, amazing quality, and affordability and passed it on to millions of satisfied customers. Our collection has a little something for everyone. Pieces that can be worn alone or layered to create your own unique look. We don't think jewelry has to cost a fortune for someone to look fabulous!