Here's the beauty's got soul story. Travelling to Toronto in April 2018 really woke me up. It was the light bulb moment. With light snow and so many homeless people sleeping on the street, it really made me think. With empathy, I find homelessness so sad and highly disturbing. So, I came up with this idea to build a ‘for profit for purpose’ business to help the homeless in Australia. Through much research and conversation, I decided to help Simon Rowe and the Sleepbus Organisation. Simon Rowe is an entrepreneur and former rough sleeper. I believe that he has created a trust-worthy Charitable Organisation that ensures that the funds raised go directly to providing impact for the people in need. beauty’s got soul is supporting SleepBus by giving a percentage of sales, not profits, to the Sleepbus Organisation. Leonie Henzell Founder and CEO Beauty's Got Soul