About Vitabath

The Vitabath Story: Timeless Luxury That Sells Itself In 1957, a team of visionary European skincare specialists created the world’s first liquid moisturizing shower gel to solve a common problem: bar soap left skin dry, tight, and stripped of moisture. They developed Original Spring Green™ Moisturizing Bath & Shower Gelée, a luxurious formula blending vitamins, nourishing botanical extracts, and a signature fragrance of fresh pine, rosewood, and patchouli. This iconic scent awakens the senses while the advanced formula cleanses effectively and leaves skin feeling soft, nourished, healthy, and never dry. That innovation gave birth to Vitabath® — a premium bath and body brand that quickly became a cultural icon. For over 65 years, it has been loved by generations and celebrated by tastemakers, including Mariah Carey, Kris Jenner, and the late Andy Warhol, who famously kept Original Spring Green in his medicine cabinet. Today, the Original Spring Green collection continues to turn everyday showers and baths into indulgent, spa-like experiences with its rich lather, skin-loving ingredients, and unforgettable uplifting fragrance. Retailers and customers love Vitabath for its proven performance: the heritage prestige, celebrity appeal, and loyal following drive repeat purchases, glowing reviews, and strong word-of-mouth. It’s a high-margin staple that adds luxury and profitability to any bath and body assortment. Offer your shoppers a piece of iconic bath-time luxury with serious Read their story