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When the Kizuna Tea Collective of small family farms in Japan finally made its wonderful matcha available in the U.S. under the Jade Leaf brand, a magical thing happened—a group of passionate matcha lovers came together to help spread awareness, and a thriving community was born. Back in 2014, most brands importing matcha to the U.S. were either ridiculously overcharging for it (the classic “luxury brand” approach), or trying to pass off very low quality, mass-produced green tea powder. We knew we could do better with a simple promise - premium quality, organic Japanese matcha at a fair price - direct from farmers we know and trust.
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Unlock wholesale pricing
When the Kizuna Tea Collective of small family farms in Japan finally made its wonderful matcha available in the U.S. under the Jade Leaf brand, a magical thing happened—a group of passionate matcha lovers came together to help spread awareness, and a thriving community was born. Back in 2014, most brands importing matcha to the U.S. were either ridiculously overcharging for it (the classic “luxury brand” approach), or trying to pass off very low quality, mass-produced green tea powder. We knew we could do better with a simple promise - premium quality, organic Japanese matcha at a fair price - direct from farmers we know and trust.