personality and technology: Being immediately recognizable dressed with an identity with marked and strong features, aware that you are wearing the best version of yourself. Over the years, achieving the goal of wanting to keep up with times by providing beautiful and effective cosmetic beauty tools. contemporaneity and knowledge: Authority was born from the idea of creating modern cosmetics line and capable of catching changes and translate the past in a modern key. Thanks to the knowledge gained over the years of experience and training on haircare, we are a reality never seen before in the hair care market. A team that, with continuous research, is committed to creating new, safe and effective products to enhance the professional result. eco friendly and urban nature: Eco-friendly, not only on an environmental level, but also on an economic and social level. Authority proposes itself with green friendly, delicate, performing and safe formulas: Professional excellence at affordable prices. Innovative and non-conventional formulations that choose to protect the health of the hair, through a rigorous selection of raw materials, ensuring the absolute perfection of cosmetic performance. responsible choices:We formulate our products according to precise ecological parameters, this is what we have chosen to: DO NOT include in our formulas,no sls/sles,no paraben and gmo,no petrolatums,no silica (SILICONI),noartificial dyes or pigments 100% made in italy natural ingredients