About Martha Loves

About Martha Loves

About Martha Loves

About Martha Loves

About Martha Loves

Martha Loves ltd is a business based in North Wales on the Llŷn Peninsula, founded by Alex Holland and Rachael Jones in February 2019. We handmake comfy, funky, organic underwear & kidswear, totally unique to designs you are used to seeing. Martha is Rachael’s youngest child and is the inspiration for our business; after being so unimpressed with the quality, fit and designs of childrens’ underwear available on the high street Rach started to make pants for Martha out of scraps of materials she had left over…and Martha Loves was made! We are on a mission to end the fast, throw away attitude, with childrens undies, by handmaking an ethical, sustainable product that will last wear after wear until little legs grow out of them! Whether you’re a grandparent looking for a fun unique gift for your grandchild, a parent trying to encourage potty training or a friend looking for the perfect baby gift, our expanding Martha Loves range has you covered. Our undies are available from 2 to 12 years and harems are available 0-3m to age 5. Our inspiration comes from embracing individuality, a love for funky, printed fabrics and, of course, Martha…who just so happens to ‘love’ everything. Read their story