About normal Behaviour

About normal Behaviour

About normal Behaviour

About normal Behaviour

About normal Behaviour

Normal Behaviour makes leather personal accessories and home goods with a focus on versatility and utility. We keep our aesthetic minimal so that our products can seamlessly blend in with your extraordinary style. For work, running errands, or even a fun night out. The concept of ‘normal behavior’ is something we are passionate about, as we strive to redefine Normal for the fashion industry. Fast fashion, by design, breeds waste and exploits humanity. Planned obsolescence of cheap materials and poor construction keeps people in a cycle of buying and trashing. We strive to counteract that in our modest way, by keeping all production in-house, in Oakland California and following a slow fashion model. Directly controlling what we output is really the only way we can ensure quality without compromising our ethics. Plus, we really just love making actual things. Normal Values • We hand make our goods with great care because we believe that offering quality goods that solve problems helps our patrons waste less • We keep our aesthetic minimal so that our products can seamlessly blend in with our patrons • We are skilled craftspeople using high quality leathers and hardware that we personally select and inspect. • Our labor is our biggest asset. Making things in-house in California allows us to learn and innovate as we go, continually refining our product line and processes. • We practice slow fashion, which helps us reduce our waste and make thoughtful choices about our designs.Read their story