About The Gentle Tarot

Since its inception in 2021, The Gentle Tarot has sold over 12,000 decks and guidebooks to individuals, counseling professionals, and community centers in 57 countries around the world. We currently have 54 retail partners across 14 countries and counting! This self-published, indigenous-made, indie tarot deck and guidebook is inspired by compassion for mental health and connection to our natural environment as a source of support and meaningful relation. The Gentle Tarot is "an empowering and inclusive tool for reflection, self care, growth, and community." - Customer Testimonial 2023 5-10% of proceeds are donated to environmental advocacy and conservation. Since 2020 we have donated a total of $14,446. The Gentle Tarot has been a grassroots, indie-deck from the start and is dedicated to remaining this way. The artist, Mariza Ryce Aparicio-Tovar, who both illustrates and conceptualizes all products available here, has turned down multiple publishing offers and has fostered the current level of growth via highly successful Kickstarter campaigns and the outpouring of non-paid publicity from customers and retail partners who have been touched by this work. It is our goal to match the level of access and exposure of a mass market published deck through building our retail partner base and remaining self-published and independent. Please visit our website Press Page for published articles, interviews, and video reviews. Orders less than full cases are available. Read their story