Life is a possibility- filled marathon, but, for some of us, that marathon feels like a race that’s cut short. My grandfather has suffered from severe Alzheimer’s for the past decade, no longer remembering names, faces, or even my mother’s childhood home that he built. I have a strong resemblance to my grandfather, from our personalities to our eyes. It’s those similarities that led to a decision to have my genes mapped. I feared the worst. Would I also have inherited the APOE e4/e4 allele gene responsible for Alzheimer’s. The allele gene is present in 10-15% of people and can increase one’s chances of being diagnosed with Alzheimer’s by twelve times. In the Fall of 2017, it was confirmed that I did have the allele. Our fears can be the source of our greatest gifts - and so Ethos was born. A concept aimed at maximizing our time on this planet. Ethos is not only a brand; it’s a means - to discovering your potential and designing your lift. To bursting through the invisible ceilings and perceptions that exist in our minds. To transforming fear into fuel and bringing into focus the opportunities ahead. Human potential is limitless. You were born to live a fully expressed life. To make, do, dream, and to become. My hope is that Ethos will journey you to unknown places - that our humble products and values will spark growth and empower your day-to-day. And that, combined, we will unleash the magnificence of the human spirit, one Ethos at a time.