Sleep is very personal and important to us, but in today's day and age, it's next to impossible to get good natural sleep. The light bulb moment for us was that we already drink energy drinks to wake us up, but why isn't there something just like that for sleep. Since there wasn't, we created it! We're the first sleep drink in a eco-friendly can designed to help you fall asleep faster and sleep through the night. The best part is that we took a very health-first approach to sleep, so we're Non-GMO Project Verified, Vegan, Drug-Free, Non-Habit Forming and made with no artificial colors, flavors or preservatives. All you have to do is drink a small berry flavored can 30 minutes before you're ready to go to bed. Because of the uniqueness of our approach, we've been fortunate enough to be featured in Good Morning America, People, Glamour, Byrdie and Sports Illustrated. Sports Illustrated even went as far as to call us: 'Sleep in a Blue Can'.