Fast-acting hydration so you can make it happen. Our brand is rooted in science; when our co-founder John was studying Biology at the University of Oxford he was struggling to stay energized through the intense semesters. Chugging gallons of water to stay hydrated not only was unpleasant, it was ineffective. So he read up on the science of hydration and electrolytes, and learned how you could use hydration to feel at your best every day. Along the way, he met his now co-founder Jai, who was working long hours and pursuing his MBA, looking for ways to drink less caffeine but still be a high performer at his work and studies. Our product philosophy is simple: 1. Efficacy - our products do what they say they do, no less. Either you feel the difference, or the research on that ingredient is widely accepted. 2. Simplicity - our products contain the fewest possible ingredients while still being effective and delicious. 3. Elevated experience - we use real fruit juice powder to make our product have a real fruit taste, and we don't use stevia or other artificial colors and sweeteners. Tie all of these together, and what we've built is the operating system for your life. Hydration is a wellness pillar that is often over looked. We use water to deliver electrolytes and other things you need to maximize your daily wellness.
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Fast-acting hydration so you can make it happen. Our brand is rooted in science; when our co-founder John was studying Biology at the University of Oxford he was struggling to stay energized through the intense semesters. Chugging gallons of water to stay hydrated not only was unpleasant, it was ineffective. So he read up on the science of hydration and electrolytes, and learned how you could use hydration to feel at your best every day. Along the way, he met his now co-founder Jai, who was working long hours and pursuing his MBA, looking for ways to drink less caffeine but still be a high performer at his work and studies. Our product philosophy is simple: 1. Efficacy - our products do what they say they do, no less. Either you feel the difference, or the research on that ingredient is widely accepted. 2. Simplicity - our products contain the fewest possible ingredients while still being effective and delicious. 3. Elevated experience - we use real fruit juice powder to make our product have a real fruit taste, and we don't use stevia or other artificial colors and sweeteners. Tie all of these together, and what we've built is the operating system for your life. Hydration is a wellness pillar that is often over looked. We use water to deliver electrolytes and other things you need to maximize your daily wellness.
