About Rubb

About Rubb

About Rubb

About Rubb

About Rubb

Welcome to Rubb! (formerly Balms etc) We've reformulated for maximum freshness and comfort. Experience irritation-free protection with 100% natural ingredients. After 6 years building PITT BALM and Balms etc, shipping over 75,000 units of deodorant around the world and selling deodorant in over 150 stores across the UK, the Rubb team now embark on an even bigger journey; to repair the trust of anybody who has been let down by a natural deodorant. The Mission for Irritation-Free Back in 2019, we began noticing a recurring issue across several natural deodorants on the market. In the quest for effective deodorants, most brands incorporated baking soda into their formulas. While it solved the efficacy problem - this key ingredient was causing skin reactions and discomfort for many customers making the switch to natural. We felt this was not a problem we could ignore, and we knew we could do better. So, we embarked on a mission to find an improved solution - and that mission extended to three years of meticulous research, development and testing. Our perseverance paid off - with the creation of a new formula that we are so proud of, and so excited to share with you. It’s effective, it’s natural, and most importantly - it’s irritation-free. So, why "Rubb"? Our new name signifies more than just a brand, it embodies the essence of our products: it’s simple, it’s evocative, it’s the movement you do that helps our products connect with your skin, which is what it’s all about.Read their story