Jeune Label – (j-ern); French meaning for young My name is Else, I am from beautiful sunny Gold Coast, Australia and am the very proud wife (to Stephen) and mum to two little boys (Flynn & Hugh). When dressing my boys, I have had a lot of trouble finding high-quality staple pieces that were not overpriced and overdone in graphics and motifs. In 2022, after many hours of online shopping (my husband will vouch for this!) my third child was born when I decided to create and launch my own label - Jeune Label! I believe children's clothing garments need to be fun, adaptable and withstand the test of time, fashion trends, drink spills and park thrills! My collections are designed so that children are comfortable wearing them around the house but can be just as functional and practical during family adventures. At Jeune Label, you will find everyday 'elevated' staple pieces that can be matched with various garments in your child’s wardrobe. Fashion that is versatile, fresh and young; with a nod to classic styles (and no tractors or unicorns in sight!) Our garments are expressive through our picks of textiles, curated graphics and design and beautiful colourways Being a mum to multiple littlees, I also expect the clothing to be passed down from sibling to sibling/ cousin/ friend/ neighbour / or your colleagues' friend's niece.. whoever it is getting passed down to - quality and wearability are are both guaranteed.