Gooby, short for good boy, launched in 2002. At the time, dog industry was focused on looks than focusing on dogs. We wanted to create something with a purpose. We felt that dog wear should be more than just a halter. It should be safe, comfortable and ultimately improve the lives of dog owners and their companions. Since the launch, we’ve worked tirelessly to create dog wear that caters to different problems that dog and their owners face. People wear different things depending on who they are and what they do. Why not dogs?