About Browgame Cosmetics

About Browgame Cosmetics

About Browgame Cosmetics

About Browgame Cosmetics

About Browgame Cosmetics

BROWGAME COSMETICS is founded by Jonas Loboda Lindqvist, who truly inherited his dedication for the beauty business. Jonas come from a family with a century of experience in the cosmetics field. His grandfather of five generations ago started selling cosmetic products in a small town called Uppsala, Sweden. What later became one of Sweden’s most well-known private owned cosmetic chains, was born. During his daily operations in the family business, Jonas have been fortunate to work with high-end beauty brands and have enjoyed every part of it. However, Jonas recognized that something was missing on the market. He felt that there was a need for brow tools that didn’t compromise on quality, design or sustainability. So, with the help of his experience and knowledge, Jonas set out to fill that void. During his first two years of research, Jonas realized that tweezers are complicated products that need true craftsmanship. While thoroughly researching different tweezers, he became obsessed with craftsmanship. Jonas spent day and night searching, and all signs lead to a small village in the northern part of Italy. Jonas ended up meeting an Italian tweezer specialist, with over 40 years of experience perfecting the three qualities of a great tweezer - comfortability, a perfect grip, and long-lasting quality. After a couple of months, with Jonas´s designs applied to this truly artisan approach to tweezers, BROWGAME COSMETICS was founded.Read their story