It all started with my daughter : she was looking for a lipstick for herself, and I realized that most brands she was interested in were full of petrochemicals, heavy chemicals, animal-derived ingredients. That was nonsense! This was the turning point for ALL TIGERS, a new generation of makeup, plant-based and ferociously stylish. The full range is co-created with the Instagram community. The result: up to 100% natural ingredients, up to 67% organic ingredients, and 100% vegan, for quality and comfortable makeup boasting intense colors and long-lasting wear. ALL TIGERS is proud to be part of 1% FOR THE PLANET, as 1% of all sales goes to the protection of wild tigers and their ecosystem in Asia. Alexis, founder of ALL TIGERS