Naturalicious was founded in 2013 by Gwen Jimmere, a then-single mom, fresh out of an abusive marriage. At the time, she had only $32 in the bank. To date, Naturalicious has saved over 100,000 women more than 2.3 million minutes on wash day. The company has also won numerous awards including being named the Best Product for Curly Hair by Harper’s Bazaar and one of the Best Detanglers of All Time by Cosmopolitan Magazine.