In the Shop page section of your brand portal, you have various ways to customize your brand's shop page on Faire.

You will get the chance to add optional tags to your brand’s home page, which best reflect your brand’s practices, and identity, and help describe your business.

These tags can help retailers find brands that support and share principles and commitments that are important to them.

Please note, that brands on Faire are responsible for complying with the definitions and guidelines provided by Faire and will be held accountable for using these tags accurately. Brands are also responsible for complying with all applicable laws with respect to their selection and use of brand tags on Faire, including environmental claims.

What tags can I add to my brand page?

You’ll find the following list of tags available to add to your brand’s shop page:

• Eco-friendly: Brands self-report that their products use sustainable product materials, packaging, or production practices.
  
  • Product Materials: Products are made with recycled, upcycled, vegan, organic, or plastic-free materials, or are refill products.
  • Packaging: Product packaging is reduced-weight or is made with recycled, recyclable, or plastic-free materials.
  • Production: Products are created with ethical sourcing, low-impact transport, renewable energy, fair trade, or cruelty-free methods.

• Not on Amazon: Your brand’s products cannot be found on Amazon. Your brand doesn’t sell your products directly on Amazon or distribute your products to sellers who list your products on Amazon.

• Handmade: All your products are made or designed by you or your team. Your brand does not work with an external production partner or mass-produce your products.

• Gives back: Your brand donates a portion of the proceeds to a non-profit or charity.

• Organic: Your brand uses all certified organic materials.
  • We recommend you add more details on your organic certifications in your product information and/or brand story.

Can retailers shop through these tags?

Yes! Retailers are able to select tags in their filters when shopping, to help them find products that align with their values and commitments. Using tags can therefore help your brand build relations with retailers who share similar commitment values through your products.

Does Faire enforce the accuracy of these tags?

All brands are able to self-select any tags they feel are relevant to their business. That said, retailers on Faire can open a dispute if they feel like a brand is making misleading statements or claims about their brand or products. Our team investigates any and all retailer disputes to ensure the best level of quality and transparency on the Faire platform.

Faire reserves the right to carry out spot checks by requesting supporting documentation for the use of the following tags: Organic, Gives back, Handmade, and Eco-friendly.

Can I set these tags on a product level instead?

Yes, at a product level, you can add eco-friendly product attributes for:

• Packaging,
• Product materials, and
• Production

We encourage you to use both brand tags and product-level attributes. To learn more about eco-friendly product attributes, visit Eco-Friendly product attributes and details.

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