The Insider Free Shipping Partnership Program is designed to help our European brands access the US market.
To support your business growth, this partnership program allows you to offer free shipping on eligible orders placed by eligible Insider members in the US by splitting the shipping cost with Faire. (To learn more about eligible orders, refer to this section). Once opted in, you pay 50% of the total shipping, and we handle the rest of the reimbursable shipping costs. We created this program to help you get discovered by eligible US Insider retailers and enable them to confidently place orders with your brand by offering free shipping. Please note, you can opt in or out at any time.
Conditions apply*
Is the Insider Free Shipping Partnership Program a paid subscription?
There is no monthly subscription. This program is a partnership where Faire splits the shipping cost of Insider orders from eligible Insider retailers in the US with you.
Your portion of the shipping cost is deducted from your payout as each order comes in. Opting into this program is free, and you won't be charged for pausing it at any time.
What is a US Insider?
Our US Insider program has been around for 6 years, and has a membership of over 100,000US retailers. These members are some of our highest-value, longest-tenured retailers on Faire, ordering on average 2x more than non-members.
In the US, retailers that are Insider members receive the following benefits as part of their membership:
- Free shipping on thousands of brands, selected by Faire. Some require an order of $300 to qualify.
- Exclusive, early access to Faire’s online buying events and new brand arrivals on the site.
How does Faire determine which US Insiders are eligible to receive free shipping from me?
We personalize which Insider members in the US are eligible to receive free shipping from you. We account for a few factors in deciding which brands have shipping covered, including the brand’s shipping location, estimated shipping cost, and other factors.
Once a US Insider member places an order eligible for free shipping from your brand, they’ll continue to qualify for Insider free shipping with you if all the following are true:
- They continue their membership.
- You continue to offer the Insider free shipping partnership program.
Any reorders placed by US insiders from your brand will automatically be considered eligible for this program as long as the retailer continues being an Insider, and you are opted into the Program.
Do US Insiders get free import duties?
No. We temporarily covered import duties for US retailers using Insider free shipping on eligible orders placed through June 30, 2025. This was a limited-time benefit and is no longer available.
If your retailers place an order with Insider free shipping, as the importer, they are responsible for any import duties charged by US or Canadian customs for the shipment.
Faire has provided impacted US Insider retailers with advance notice of this change and will continue to share clear guidance with them through the tariff changes. For more information about recent US governmental updates, we recommend you visit 2025 Tariffs Updates, impact to Brands
What does this look like on an order?
In your order page, you’ll be able to see that you received the order as part of the program.
When you click into the order, you will again see that the shipping costs will be split between you and Faire:
How can I manage my participation in the insider free shipping program?
To opt in:
- Click on the Marketing tab
- In your brand portal, Go into the Insider free shipping section
- Click on Turn on
You can pause the program at any time. To pause:
- Click on the Marketing tab in your brand portal
- Go into the Insider free shipping section
- Click on Pause program in the top left-hand corner of the page
Please note, the pause will be effective on future orders. It will not retroactively impact the shipping applied to orders placed before the pause.
Can I choose which orders I want to apply the program to?
No, you can’t choose which orders or which Insider retailers the program applies to, as this is not a manual process.
You are, however, free to accept or cancel any order you receive on Faire, which includes orders that the shipping partnership program applies to. To learn more, visit I can't fulfill an order.
How will I know what shipping costs I will pay per order?
When fulfilling the order, depending on your location and shipping method(s) available, you will be prompted to select your shipping method. Please note that Ship with Faire is currently available to brands in select countries, to learn more, visit Ship with Faire.
- If you are Shipping with Faire, once you select the courier, the rates will populate. You’ll see the total shipping cost for the order, which will be split 50/50 between you and Faire.
- If you are Shipping on Your Own, you will be able to enter your shipping costs (note that the reimbursement total may be capped). The total reimbursable amount will then be split 50/50 between you and Faire.
Can I send targeted campaigns to Insiders?
Yes, you can create a custom email segment for your customers based on their Insider status, allowing you to send targeted email campaigns. To create a custom email segment for Insider retailers, follow these steps:
1. Navigate to the Customers tab.
2. Select Filter at the top of your screen to open the filters panel.
3. From the drop-down menu, select Free Shipping.
4. In the Free Shipping Status drop-down, select Free Shipping Insider.
5. In the Insider Status drop-down, choose the relevant status.
6. Select Create Segment.
7. Enter a name for the segment that helps you identify the data represented, then click Save List.
Some Insiders have an Insider order minimum, determined by Faire based on estimated shipping costs (for example, “Insider over $300”). If you are emailing Insiders with varying minimums, you can include the note: “Insider order minimums set by Faire may apply,” or you can segment campaigns based on specific Insider minimums.
How do I see which customers are eligible for Insider free shipping with my brand?
To check which customers are eligible for Insider, navigate to the Customers tab.
1. Click on the gear icon.
2. Select Edit Columns.
3. Check the box next to Insider Status to add it to your visible columns.
You will then be able to see each customer's eligibility for free shipping and any minimum order size required for your brand.
How does the program work with other promotions?
If multiple free shipping promotions apply, you’ll always be charged the lowest shipping cost possible. If Faire fully covers free shipping for a retailer for any reason, you’ll never pay any shipping costs—even if the order qualifies for the Insider free shipping partnership program. This means that even if you turn on this program, Faire will fully cover shipping costs on orders covered by other promotions, such as orders placed by new Faire retailers who join via Faire Direct during their first year at Faire.
If you’re running a free shipping promotion on your products via your Promotions tab, you’ll still only pay half the shipping cost on orders that qualify for this partnership program.
Can I extend this offer to Insiders in other countries?
No, this program is specifically designed to help you access eligible Insider members in the US market.
For more information about how Insider works in Europe, please visit: What is Insider for European Retailers?
How will my customers see this program?
Eligible US Insider members for whom this program applies will see:
- An Insider free shipping badge on your brand page, product details page, and your product listings throughout Faire.
- An Insider free shipping line item in their shopping cart and at checkout.
How can I decrease the shipping costs per package?
There are various ways you can try to decrease shipping costs.
- Optimize packaging :;If your packaging adds considerable weight to your products, you can look into equally protective but lighter and less bulky packing materials
- Group products together : reducing the amount of boxes by grouping products (up to the supported package measurements) can bring down the cost of shipping for the order
- If applicable, compare rates :
- If shipping with Faire, check out the rates, which may differ from one courier to another if you have more than one courier as an option
- If shipping on your own, you can try and get quotes from different couriers and compare to find the most advantageous rate
How does this work with the order commission?
Shipping costs are not factored into the commission calculation. For more information around how payouts are calculated on Faire, visit How is my payout calculated?
Will this program boost my ranking?
This promotion won’t directly impact your ranking. However, page conversion is one of the many factors that does have an impact on overall ranking. As a result, the program could indirectly improve your overall page conversion, and consequently improve your ranking.
*Please note, this program may not be available to every customer at this time. We also reserve the right to make changes to this program, including its duration and eligibility, for reasons inline with our terms of service.