A New Way To Paste Aloha Naturals features an increasingly popular ingredient called nano-hydroxyapatite (n-ha), a revolutionary mineral that makes up to 90% of tooth enamel that is becoming very popular with consumers and dentists for it's remineralizing abilities. We have a patent pending formula of n-ha with arginine for even faster remineralization. We have a strategic supplier of this ingredient at a very high quality and we use 10% n-ha per tube. Our n-ha is non-toxic and vegan sourced where many other brands get theirs from animal bones.. yuck. Other Benefits: -Super whitening naturally -Freshens breath throughout the day -100% clean ingredients -Anti-Sensitivity -Could save $1000s on dental costs -100% clean ingredients from the earth -Clinically proven remineralization -Cruelty free, vegan, 100% non-GMO, 100% recyclable tube (depending on area) We keep selling out in our local health food store and we think we would sell out in yours too!