The Magic Coat Bright White Shampoo with clarifying Natriance brightener is paraben-free and adds a more luminous appearance to the coat. Softly scented with almond shea butter, this dog shampoo for white fur safely removes discoloration and restores fading coats to their natural shine. PRODUCES A LUSTROUS COAT - This whitening shampoo for dogs features Natriance brightener to give your pup's coat a luminous appearance RESTORES FADING COATS - Revitalizing shampoo contains protein and lanolin to remove discoloration and bring back the coat's natural shine SOFT ALMOND SHEA BUTTER SCENT - Aromatic scent will leave your dog smelling fresh and clean PARABEN FREE DOG SHAMPOO - Gentle formula won't irritate the eyes or sensitive skin MADE IN THE USA - Dog whitener is proudly made in the United States FOR ALL COAT TYPES - This 16-ounce bottle of dog brightening shampoo works for every coat type Sold in Qty of: 1