BRB! Your blonde will Be Right Back with our intensely moisturizing Purple Shampoo that eliminates brassy tones. Infused with Tahitian Monoi Flower for nourishment, shea butter for moisture and HIx® Alpha Bond Multipliers to strengthen your hair while toning. Eliminates brassy tones while cleansing the hair. How To Use: · Wet hair. · Apply evenly throughout and lather. · Leave on for up to one minute. · Rinse. Follow with BRB Purple Conditioner for best results. Aroma Experience: Brazilian Berry Soak in this fresh and fruity blend of sun-kissed Brazilian blackberries, French apricots and flowering jasmine sambac. Balanced with Tahitian Vanilla and Polynesian coconut, this fragrance is bright and breezy, like a warm summer day.