OUR GENTLE SERUM FOR DRY SKIN IS AN INTENSIVE AND LUXURIOUS SKIN TREATMENT TO IMPROVE COMPLEXION AND SKIN TONE. WINNER IN THE HIGHLY ACCLAIMED FREE FROM SKINCARE AWARDS! > “MY SKIN APPEARED GLOWING, WELL-HYDRATED AND FELT SOFT AND LESS > TIGHT AFTER APPLYING THIS SERUM FOR DRY SKIN.” JUDGES COMMENT. It contains a host of high quality, active ingredients blended in Organic Jojoba oil and Organic Avocado oil. HOW DOES THIS SERUM FOR DRY SKIN WORK? * ORGANIC JOJOBA OIL AND ORGANIC AVOCADO OILS are 'super oils'. They are chosen for their high GLA [/glossary]content to achieve deep down moisturising. GAMMA-LINOLENIC ACID (GLA), is an essential fatty acid required in the maintenance of healthy skin. OILS WITH A HIGH GLA CONTENT CAN ALSO BE BENEFICIAL IN THE TREATMENT OF VARIOUS SKIN CONDITIONS, INCLUDING DRY SKIN, ECZEMA, PSORIASIS, AND DERMATITIS. * ORGANIC JOJOBA OIL [/products/jojoba-oil] helps your skin tissue retain moisture. It is light in nature.