All natural, sun-enhanced, hair lightening spray This product has been used in my home for more than 10 years! My kids have always been complimented on their surfer mops, and this is our secret sauce. It's gentle, works gradually, and does best on hair that would naturally lighten from the sun. We use it every day in the spring and summer, or on vacations to kickstart mine and my kids sun-bleached hair. We use it throughout the sunny days to keep it going while their hair keeps growing! Named after my daughter Goldie, may your luscious locks shine as bright as she does. — Arica Color lifting will be very gradual and golden. Heat can be added to speed up color processing.