Hair Clay | Bentonite Clay | Kaolin Clay | No Petro | Amazing Hold | Lavender & Cedarwood The creation of this clay took hours upon hours of scrapping and trial and error. I rejected ingredients after ingredient, left out ingredients that I didnt feel improved the product or are controversial. I added what I feel really added. Let me tell you shea butter adds amazing value and texture. The bentonite gives it a very matte look and feel. This perfect blend of Beeswax and Candelilla wax give it the amazing one power feel that we are know from reading Robert Jordans novels. This product will hold your hair all day and I KNOW bc I wear headset all day and even after the fact it still held amazing. I have tested it on MYSELF day after day and this is a super amazing product that is Water Soluble so it will wash out fairly easy with just one wash. Its more on the thicker side for added hold but not extremely hard so that you need to break a nail in order to apply.