About Kinder by Nature

IT ALL STARTED WITH A BABY Not just any baby, but our beautiful baby boy Jackson who was born at the turn of the new millennium right here in Northern Ireland. Jackson was a fun-loving, well-behaved baby who loved to be outside, but after a few months, his smiles turned to tears when his skin started to flare-up with painful red blotches. After taking Jackson to several specialists, he was diagnosed with baby eczema and was prescribed steroid cream to try and treat it — which we later realised caused more harm than good. We tried almost everything to ease his pain — but we couldn’t find anything on the market that worked and ended up turning to expensive, hard-to-get natural remedies and solutions. After years of research, we were shocked to discover that a lot of the ingredients used by big baby brands were to blame. By the time our second son Reece came along three years later with similar skin issues, we knew something had to be done, and so we started the family-business — which we affectionately named Jackson Reece. Working closely with dermatologists and paediatricians, we began working on our first product: the world’s first eczema-friendly baby wipe. Both of us have always been deeply fascinated by our planet, and passionate about doing our bit to protect it. After discovering that polyester— the plastic used in 99% of baby wipes — causes rubbing and irritation, we realised there was an opportunity to save our baby’s sensitive skin and the planet at the same timeRead their story