Since the inception of BDBC, our journey has been characterized by an unwavering commitment to redefining the narrative surrounding cannabis. Through the strategic creation of compelling multimedia content, including captivating videos, dynamic photo shoots, immersive activations, and an extensive portfolio of both in-person and digital events, we have consistently strived to challenge the prevailing stereotypes associated with this remarkable plant. The deeply personal connection that our founder, Tsehaitu, maintains with cannabis became strikingly evident when she learned that her father had been unjustly deported due to his involvement with the plant. This revelation ignited within her a profound sense of purpose and responsibility—a calling to rectify these injustices, to safeguard her father's enduring legacy, and to ardently champion equitable access to the cannabis industry. For an extended period, Tsehaitu bore the weight of her narrative and relationship with cannabis in solitude, experiencing a sense of isolation. Yet, through serendipitous encounters with numerous individuals who shared familiar experiences, she discerned an auspicious opportunity within the burgeoning legal cannabis sector. It became abundantly clear that the status quo needed transformation to foster the empowerment and elevation of marginalized communities.
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English (UK)
Since the inception of BDBC, our journey has been characterized by an unwavering commitment to redefining the narrative surrounding cannabis. Through the strategic creation of compelling multimedia content, including captivating videos, dynamic photo shoots, immersive activations, and an extensive portfolio of both in-person and digital events, we have consistently strived to challenge the prevailing stereotypes associated with this remarkable plant. The deeply personal connection that our founder, Tsehaitu, maintains with cannabis became strikingly evident when she learned that her father had been unjustly deported due to his involvement with the plant. This revelation ignited within her a profound sense of purpose and responsibility—a calling to rectify these injustices, to safeguard her father's enduring legacy, and to ardently champion equitable access to the cannabis industry. For an extended period, Tsehaitu bore the weight of her narrative and relationship with cannabis in solitude, experiencing a sense of isolation. Yet, through serendipitous encounters with numerous individuals who shared familiar experiences, she discerned an auspicious opportunity within the burgeoning legal cannabis sector. It became abundantly clear that the status quo needed transformation to foster the empowerment and elevation of marginalized communities.
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