About Novel D-Concepts

The idea of creating an apparel company designed to reflect the relaxed yet beautiful state of Florida was conceived by a military vet in his dorm room back in 1998. Having traveled the world in service to his country, our founder longed to create a movement that brings the state of Florida to the world through apparel. Since then, we've worked hard to share our vision of not only representing the various sights and sounds of the Sunshine state, but also to ensure the world was provided apparel that was comfortable, stylish, and dependable. Welcome to the Florida Nights movement!Read their story