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House of Formulas is a startup from the Netherlands that is changing the way men shop fragrances. By taking an online quiz, asking questions about your activities, taste preferences and style, they tailor the perfect fragrance to you using machine learning. This direct-to-consumer brand invests 3 times as much on their perfumes which are created by Master Perfumers in Grasse, France; the world’s perfume capital. Take the quiz on house-formulas.com and find your perfect fragrance easier than ever before.
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Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
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Unlock wholesale pricing
House of Formulas is a startup from the Netherlands that is changing the way men shop fragrances. By taking an online quiz, asking questions about your activities, taste preferences and style, they tailor the perfect fragrance to you using machine learning. This direct-to-consumer brand invests 3 times as much on their perfumes which are created by Master Perfumers in Grasse, France; the world’s perfume capital. Take the quiz on house-formulas.com and find your perfect fragrance easier than ever before.
